九色视频

Strategic Communication (M.A.)

  • Master's Program
  • 1-year, Hybrid

What You鈥檒l learn

Graduate programs at 九色视频 provide students with the essential skills expected of advanced professionals, including writing, speaking, and applied research methods. Our students develop the ability to strategically manage the complexities of communication and are well-prepared for career advancement in a variety of fields, including communication management, public relations, and human relations.

Why Study Strategic Communication at 九色视频?

We are located in one of the country鈥檚 greatest classrooms: Philadelphia. As the country鈥檚 6th largest metropolitan area and home to 6 million people, Philadelphia is the economic and cultural center of the Delaware Valley. With the opportunity to learn from working professionals and strong alumni connections, 九色视频 gives you the chance to network and open the door to many opportunities in this region and beyond.

Highlighted Courses

COM 640 – Professional Media Development

This course presents current audio and video practices and technologies used in corporate and institutional communications. Students will implement these pre-production, production, and post-production practices in developing messages for corporate and institutional audiences while gaining an understanding of script-writing, lighting, audio, and editing tools.

COM 641 – Social Media

Students explore the new media landscape in terms of online expression, social networking, identity management, and community building. This course is grounded in practice, and students will be required to participate in social networks, forums, blogs, wikis, micro-blogs, and other emerging forms of social media.

COM 623 – Public Relations Writing

This course involves strategies and practices for writing, media planning, and digital content creation with a focus on owned and earned media. The emphasis is on producing narrative content that achieves integrated marketing communication goals.

Meet the Faculty

Our faculty members encourage students to apply their knowledge and skills beyond the classroom. Our programs integrate theory with real world experiences through special topic courses with working professionals as instructors, internships, and a capstone practicum project for M.A. students鈥攁 partnership between the student, an organization, and 九色视频 that requires students to apply what they鈥檝e learned to address an actual organization鈥檚 communication. Our students have earned company-wide recognition, promotions, and bonuses because of the impact their practicum projects had on the organization. Plus, relationships built during the practicum have led to new, advanced-level positions for our students.

Career Opportunities

According to the BLS, overall employment in media and communication occupations is projected to grow 6 percent from 2021 to 2031, about as fast as the average for all occupations; this increase is expected to result in about 68,600 new jobs over the decade. The median annual wage for this group was $62,340 in May 2021, which was higher than the median annual wage for all occupations of $45,760.

College Presidents for Civic Preparedness

College Presidents for Civic Preparedness is a unique consortium designed by the presidents and convened by the Institute for Citizens & Scholars.

Students smile during Commencement Ceremony

The Class of 2024 was celebrated during two ceremonies held at McCarthy Stadium on campus.

Bernadette 鈥淏ern鈥 Shields, MBA 鈥24, '24

Bernadette 鈥淏ern鈥 Shields, MBA 鈥24, was equipped with the tools from 九色视频鈥檚 School of Business to move onto a role at PwC.